GFS Interactive Apps

Marketing touches most aspectsofconsumer-serving organizations. Marketing encompasses anyactivitythat contributes to consumer value: communicating value,creatingvalue in a product, delivery, exchange and value capture bytheorganization. For-profit and not-for-profit organizationsemploymarketing strategies to reach out to more end consumers andsucceedin their missions.Marketing influences most decisions we make, from the clotheswewear, the food we eat and the cars we buy. Marketinghastransformed based on new media and will probably continue to doso.Today is an era of intense competition where organizationsfromaround the world compete for attention and endconsumers.Continuing attention to marketing is often essentialforsuccess.